B2B sales research

Research B2B target companies and decision-makers

Want to know which companies in a market are genuinely relevant to your offer and who your sales team should approach? We research suitable companies, specific business contacts and the evidence behind their relevance.

B2B target company and decision-maker research
The result is a working list for sales: target company, reason for relevance, specific contact, role, publicly available business contact path, source and priority.

What you receive

You receive research your sales team can work with directly, not a generic company database. Scope and depth depend on the market, sector and commercial question.

Field
What we document
Target company
Company, location, segment, website and relevant business activity
Why relevant?
Specific link to application, technology, investment, site, project or procurement need
Contact
Name, role and relevance to the purchase decision
Contact path
LinkedIn, company email, phone or other publicly available business contact options
Evidence
Source and link so the assessment remains traceable
Priority
Which companies should be approached first and why

When this research is useful

New marketYou know the country or segment but need concrete companies for sales outreach.
New sectorYou want to identify companies that could use an existing product in a new application.
Trade fair or sales tripYou want to prioritize companies and contacts before meetings are scheduled.
Investment or projectA new plant, expansion project or regulatory change creates new commercial reasons to engage.

How we select relevant companies

We do not start with names of people. We first establish which companies genuinely fit your offer. Depending on the project, production sites, technologies in use, investments, export activity, installed base, new projects, regulatory requirements or visible procurement triggers may matter.

Only after the company selection is plausible do we research the people relevant to the decision.

How we find the right people

The relevant functions depend on the product and buying process. For technical B2B offers, this may include engineering, production, operations, technical procurement, maintenance or management. Other offers involve different functions.

We use traceable public business sources: company websites, LinkedIn profiles, press releases, association and trade-fair directories, project documents and other relevant sources. We do not collect private contact data.

Example: machinery sales in Brazil

From market to a usable sales list

A German machinery company wants to approach new industrial customers in Brazil. Instead of starting with a broad database, we filter companies by production footprint, applications, investments and technical fit. For the prioritized companies we then research relevant people in engineering, operations, procurement or management.

Sales receives more than names: each company comes with a reason to approach it and the source supporting that assessment.

Direct outreach and inbound visibility

The research is primarily designed for direct sales outreach. It can also reveal the questions, applications and terminology that matter to the selected companies. Those findings can feed into international B2B SEO and content so potential buyers can also find the supplier themselves.

What we do not sell as a “lead”

A researched business contact is not automatically a qualified lead. We therefore do not promise meetings or purchase intent that cannot be supported by public evidence. The value is a well-prioritized sales foundation, not the largest possible number of records.

For projects with an EU connection, we take applicable personal-data requirements into account. The European Commission provides an overview of EU data-protection rules.

From research to B2B Connections

If you only need prioritized target companies and concrete professional contacts, the work package ends with documented research. If outreach, contact qualification or a direct introduction is also required, the next step is B2B Connections.

Related services

Assess your target market and buyers?

Tell us about your offer, target market and specific task. We will agree the appropriate service and deliverables with you.