Deliverables
- Prompt and citation baseline
- Source and competitor analysis
- Entity and topic coverage
- AI-discovery content gaps
- Crawl and indexation review
- Monthly citation monitoring
Commercial questions
Is the company mentioned for relevant buyer questions?
Defined buyer questions are tested per system and mentions, sources and company descriptions are recorded. A single prompt is not treated as a reliable measurement.
Which competitors appear more often?
Competitors are compared by frequency, context and source support. The useful question is why an answer system considers a competitor relevant to a specific buyer need.
Which sources support AI answers?
Sources are not just counted. We distinguish owned pages, industry media, directories, profiles, databases and other third-party evidence shaping the answer.
Which subject areas are missing on the site?
Missing subjects are compared with buyer questions, competitors and cited sources. The output is a concrete page, evidence or source task rather than generic GEO copy.
Can OAI-SearchBot and search crawlers access key pages?
robots.txt, HTTP status, canonicals, rendering and indexation are checked. OAI-SearchBot must be able to access relevant public content for ChatGPT Search; other systems are tested separately.
Role inside the framework
This service covers the Content → Lead part of the Market-to-Lead system.
AI Visibility in Detail
These deep dives cover six building blocks: AI search, ChatGPT, sources and entities, measurement, the connection with SEO and content for answer systems.
AI Search for B2B
AI search is not a separate universe from SEO. Visibility still depends on indexable pages, clear information architecture, useful content, credible evidence and consistent expertise. The difference is that systems can retrieve sources across multiple subquestions and comparison tasks.
ChatGPT Visibility for B2B
There is no guaranteed placement in ChatGPT Search. A strong foundation includes public pages, access for OAI-SearchBot, clear information structure, useful content and externally credible expertise. The goal is visibility for relevant B2B questions, not merely getting the brand name mentioned.
Sources, Entities and Mentions
A clear entity is not created by adding as much schema markup as possible. It comes from consistent naming, unambiguous profiles, strong internal relationships, credible primary information and relevant external mentions. Structured data helps describe visible content in machine-readable form.
Measuring AI Visibility in B2B
We measure AI visibility by system and query set. This combines first-party data such as Bing AI Performance and Google Search Console with documented prompts, source observation and buyer-intent classification. A single “AI visibility score” can be an internal model, but it is not objective truth.
Connecting SEO and AI Visibility
Google confirms that SEO fundamentals remain relevant for generative search features. We therefore treat AI visibility as an extension of the search and content system: the same strong pages, a broader source perspective, more complex buyer questions and system-specific measurement.
Content for AI Answer Systems
We do not use a special AI copy style. We improve information density, definitions, section clarity, primary sources, examples and internal relationships. Google continues to recommend helpful original content and says special AI files or AI-specific markup are not required for its generative search features.
PUMA: AI Visibility in the context of SEO
The PUMA Framework does not treat AI Visibility as an isolated discipline. Performance, User Search, and Mentions & Authority form the base; Advanced SEO & GEO connects organic search visibility with measurement in generative answer systems.
AI visibility is part of supplier research
AI systems are increasingly used for research, summarization and orientation. For B2B companies, the relevant question is which sources, company facts, expert content and external mentions create a consistent picture. We test engines separately and treat AI visibility as an additional buyer touchpoint, not a replacement for search.
A concrete B2B example
If an AI system consistently names competitors but not your company, we diagnose the information gap: unclear service pages, weak source signals, missing external references, stale evidence or ambiguous company-topic relationships.
Outcome: actions are prioritized by their contribution to buyer validation and lead quality, not by the number of marketing channels available.
How we work
What an AI visibility analysis actually checks
We do not ask only whether a brand appears in one prompt. We look for repeatable patterns: sources, competitors, accuracy of company descriptions, missing products or countries, and contradictions across websites, profiles and external references. Engines are tested separately because retrieval and citation behavior differs.
Actions may be on-site or off-site: clearer service pages, current data, structured information, industry media, partner profiles, references or other credible sources.
What we deliberately avoid
No guarantee of mentions in ChatGPT, Google AI Overviews or other systems and no optimization around isolated prompts. We examine recurring buyer questions, sources, entities and information gaps, then improve the evidence AI systems can actually use.
Scope and collaboration
A project can start as a focused baseline for selected buyer questions or cover several markets, products and systems. A documented starting point is essential so later changes can be compared.
Documentation and handover
We document tested questions, observed mentions, cited sources, competitors and the actions derived from them. Results are marked as a snapshot because AI answers are dynamic.
Frequently asked questions
When is VolzMarketing a good fit?
When a B2B company wants to approach international markets systematically and needs to connect market, buyer, search and content decisions.
Does VolzMarketing only work on South America?
No. The advisory work is international. South America is the strongest regional specialization and can be supported by deeper Econosur research.
How do the services work together?
Market strategy, international SEO, content and AI visibility follow the same market and buyer logic. The emphasis depends on the commercial question.
How does a project start?
With a clear commercial question: target market, offer, buyer group or visibility problem. We then define the first analysis required.
How do you measure progress?
Depending on the project: qualified inquiries, relevant search visibility, presence across defined touchpoints, content engagement, AI citations and completion of agreed priorities.