VolzMarketing

Case Studies

Three documented international B2B client projects from Marcus A. Volz — with concrete scope and traceable implementation.

Case studies with real B2B client projects
Three client projects, three different internationalisation challenges: logistics and China, B2B software across multiple languages, and industrial product and website communication.
Client project · Logistics

d-log: Internationalising a B2B website for China

China44 pagesEN + Mandarin

Website relaunch with English and Mandarin content architecture. A 44-page source package was structured so content could be mapped and published consistently across languages.

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Client project · B2B Software

MAGPLAN: Multilingual software and web structure

8 documented language versionsSoftware + webrecurring

Systematic internationalisation of software fields, categories and web copy. Eight documented language versions were managed within a reusable content structure.

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Client project · Industry / Energy

greenius: International product and website communication

B2BWebsite + productclient feedback

From technical product copy to the English website: recurring international communication for a professional LED solutions provider.

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Research & applied analysis

Current market, buyer and search analysis

Current research shows how VolzMarketing connects market structures, access routes, companies, buyers and digital visibility around concrete B2B questions.

Market Access

Vaca Muerta: Access for European suppliers

24 suppliersProcurementArgentina

Analysis of how European industrial suppliers reach projects and customers through operators, EPCs, integrators, distributors and local structures around Vaca Muerta.

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South America Research

Econosur: Companies, projects and market structures

South AmericaIndustryResources

Independent research platform covering market structures, companies, energy, infrastructure, resources, agribusiness and trade across South America.

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Search Intelligence

AI visibility: Sources and B2B touchpoints

SearchAI VisibilityBuyer Journey

Analysis of how sources, classic search visibility and decision touchpoints interact when B2B buyers use search engines and AI systems in parallel.

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Structuring an international B2B project?

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